Effective Date: 1 August 2025 Tide and Seek (“we”, “us”, “our”) values your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your information in compliance with the Protection of Personal Information Act, 4 of 2013 (POPIA) of South Africa.

1. Information We Collect

• We may collect the following personal information:
• Full name,
• ID/passport number,
• date of birth
• Contact details (email address, phone number, physical address)
• Emergency contact information
• Medical or health information relevant to your participation in tours
• Payment details (processed securely via third‑party providers)
• Photographs, video or audio (with your consent)

2. How We Collect Information

• Directly from you when you book a tour, complete forms, or contact us Automatically when you visit our website (cookies, analytics)
• From third‑party booking platforms or payment providers (if applicable)

3. Purpose of Collection

We collect and process personal information for the following purposes:

• To process bookings and payments
• To communicate with you about your tour
• To ensure your safety and manage emergency situations
• To comply with legal obligations For marketing purposes (only with your consent)

4. Lawful Basis for Processing

Processing is based on one or more of the following grounds:

• Your consent
• Performance of a contract (e.g. fulfilling your tour booking)
• Compliance with legal obligations
• Legitimate interests (e.g. improving services, ensuring safety)

5. Information Sharing

We will not sell your personal information.

We may share information only with:

• Service providers assisting with tours (e.g. transport, guides)
• Medical personnel in case of emergency
• Payment processors Regulatory authorities if required by law

6. Data Storage & Security

• Personal information is stored securely in electronic or paper form.
• We take reasonable technical and organisational steps to prevent loss, theft, or unauthorised access.
• Information is retained only as long as necessary for the purposes set out in this policy or as required by law.

7. Your Rights (under POPIA)

You have the right to:

• Access the personal information we hold about you
• Request correction or deletion of your information
• Withdraw consent (where processing is based on consent)
• Object to processing of personal information
• Lodge a complaint with the Information Regulator of South Africa

8. Cookies & Website Use

Our website may use cookies to improve user experience and analyse traffic.  You may manage cookie preferences through your browser settings.

9. Marketing

We may use your information to send you updates, promotions, or tour details.  You can opt out at any time by following the unsubscribe link or contacting us directly.

10. Children & Minors

We do not knowingly collect personal information of persons under 18 without parental or guardian consent. Parents/guardians who provide information on behalf of minors warrant that they are legally authorised to do so.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website or upon request.

12. Contact Us

If you have any questions, requests, or complaints about this Privacy Policy or how your personal information is handled, please contact us:

Tide and Seek – Tidal Pool Tours

• Email: hello@tideandseek.co.za
• Phone: +27722435957
• Address: 8 Mountain Road Clovelly 7975

By booking or participating in a Tide and Seek tour, you acknowledge that you have read and understood this Privacy Policy.